The head of the Deputy for Handicrafts and Traditional Arts of the General Directorate of Cultural Heritage, Tourism and Handicrafts of North Khorasan said: A specialized training course on branding and marketing was held for activists and artisans in the field of handicrafts in North Khorasan at the Mofakham Mansion Hall in Bojnourd.

According to the Public Relations Department of the General Directorate of Cultural Heritage, Tourism and Handicrafts of North Khorasan, Mahmoud Vahid Barimanloo stated: The branding and marketing training course was implemented on Saturday, August 1, with the aim of empowering artists, improving the level of marketing knowledge, and familiarizing them with the new principles of branding in the province’s handicrafts.

The head of the North Khorasan Handicrafts and Traditional Arts Deputy said in this regard: “Empowering artisans and improving the quality of product offerings is the main priority of this deputy for developing employment and increasing productivity in handicrafts.”

Brimanloo added: Holding such courses is aimed at creating a link between the original art of artists and the needs of the market, so that in addition to preserving the authenticity of the works, the path to a stronger presence of the province’s products in competitive and digital markets is paved.

In conclusion, she emphasized: “Providing new solutions in the field of branding will pave the way for the development of exports and foreign exchange for handicraft artists, and we hope that with the active participation of artisans, we will witness positive results at the provincial level.”